A bold, cheeky culinary-comedic ganja variety show — lighting up the HIGH ROAD in the greatest city on earth.
Created by Jay Frank
🌿 GET BAKED🍜 GET COOKING😂 GET WEIRD🗽 NYC🌿 THE HIGH ROAD🍕 GET BAKED🎬 GET FAMOUS

The Magical Connection

Cannabis + Creativity

There's a wonderful, magical connection between cannabis and creativity. We're here to capture it. Baked stakes claim to the wide-open void in the cannabis content space: we get our chefs BAKED, and they create from that lens.

Unleashing the magic of cannabis creativity in action — a high road movement with counter-cultural, phenomenal possibilities. Because the status quo sucks. This is our answer.

The Big, Blazing Vision

We're not just making a show.
We're forging a movement.

Justice & Equity

A firm yet fun stand for justice, equity, diversity and inclusivity — everyone is welcome and equal on our stage.

The High Road

Cannabis is the most sustainable and versatile plant on the planet. This is cannabis culture, LIT up the HIGH ROAD.

Risk & Reward

Baked at the lost-and-found art of risk and reward. Playful, provocative, unpredictable — not your typical kitchen theatre.

The Location

Straight outta NYC

Rooted in the epicenter and melting-pot of the modern world. From bodega to bodega, borough to borough — the Bronx, Chinatown and all points in between.

NYC's grit and richness of diversity and culture is the heart and soul of Baked.

FROM BODEGA TO BODEGA

How It Works

Chefs get BAKED — literally.

Strain, method and vibe all dialed in by our ganjier. Chefs compete in thematic, gamified episodes. Mystery ingredients. Dramatic challenges. Cook, chop, banter, laugh, create. Winner crowned Jeopardy-style — and stays on to defend.

The Full Playbook

Don't miss a beat

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